We’re moving away from traditional marketing methods like emails, SMS and phone calls. We’re using mobile-friendly messenger apps like Facebook Messenger, WhatsApp and other messenger to keep in touch with friends, family, and even businesses. It’s the quickest, easiest, and most efficient way to reach targeted customers. Before we jump to the future of Messenger Marketing. Let’s talk about what it is and why it’s so important for your business.
Messenger marketing is a new and simpler way to communicate with customers, leads, and targeted audience using popular messaging applications.
It means when you send your customers a message on Facebook Messenger, people will open, read, and interact with your messages. And those messages can either be live like real-time conversation between a customer and you, or they can be automated using a chatbot. Facebook messages are quick & easy to respond to. As a result, they get high open and click-through rates.
However, with Messenger Marketing, you can do a lot of things you can’t with traditional, like sending beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more. Basically, Messenger Marketing combines the instant delivery & attention of user. It also feels more personal than email.
Messenger marketing is way better than traditional marketing engagement than other channel like Email, Social media, Push notifications. Using Messenger Marketing we can increase Open Rates and Click-Through ratio, which is far lower for traditional marketing methods. We can achieve better engagement using messenger than any other channel out there, including…
4 Reasons why messenger marketing is better than traditional
The beauty of Messenger Marketing is that you can still do all the stuff you’re doing in your traditional marketing. It just makes everything easier and more effective. When someone sends you a message they’ll be automatically added to your subscriber list. From there you can add them to your email list and continue to follow up with them via email. You can send them content, sell them products, ask for feedback, and more, all within the native messenger application. The ability to add clickable call-to-action buttons in messenger gives you the freedom to customise messenger marketing for any business.
For example, look how easy it is to book movie ticket using messenger
Companies are using Messenger Marketing to send transactional messages on desktop or mobile. Sending purchase confirmations, letting people know when their product has shipped, and so on will increase relationship with customer. Of course, you’re already able to do all of this through email. But email feels impersonal, and even the best email marketing departments in the world still get open rates under 30%.
In contrast, Facebook messages provide your customers with the personal interactions they want, with open rates currently hovering around 80%. And if they have a question, all they have to do is reply to your message and someone from your company will be able to respond instantly. And that’s what’s so great about Messenger Marketing. It gives you all the automation you could want, but in a way that’s also private and personal. As a result it is helping you to develop a deeper relationship with your customers.
(RELATED READING): Why Chatbots are the future of Digital Marketing
Main goal of Messaging marketing is helping businesses to develop a deeper relationship with their customers, that drive us as we built chatbot; the platform can already accomplish those things. But in the near future you’re going to see companies doing even more remarkable things with Messenger Marketing.
Imagine you’ve just ordered food from restaurant.
After enjoying it, you look at your phone and notice a notification from Facebook Messenger. You check it, and see that an automated message asking, on a 1-5 scale, how your food was.
If you respond with a 1-3, the chatbot automatically asks you if anything was wrong. Reply them by telling about the your experience with food. Customer service representative immediately replies to your message and credits you with a free food.
If you satisfied with food, reply with a 4 or 5. The chatbot automatically thanks you and gives you a link to leave a review online. You can order a food by simply sending them a message with the date and type of food you want. Doesn’t that sound quicker, easier, and more convenient for everyone involved.
In short, scenarios like this are what the future of Messenger Marketing.
You’ll be able to set up chatbots that automatically send a message based on the last interaction of the person. Whether it was watching a video, making a purchase, viewing a certain product page on your website. When someone needs to contact you, they won’t go to your website. Instead they’ll send you a Facebook message. Messenger will become your single point of interaction with customers. The one place where they can easily reach you anytime. If they have a question, need help, or simply want to make a purchase (which they will also be able to do directly through Messenger).
Facebook Messenger and other Messenger Marketing is going to be a huge marketing channel for everyone consultants, ecommerce companies, online stores, event organizers, and more. Everyone can benefit from integrating Messenger into their marketing strategy. And given how fast Messenger Marketing is growing.
If you don’t want to avoid missing out on the biggest marketing opportunity, the first step is to connect with us. It’s fast, easy, and free to get started.
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